The expansion into new markets and products by Starbucks

Starbucks entered the UK market in 1998 with the acquisition of $ 83 million from the Seattle Coffee Company, a UK-based 56-outlet company, which has renamed all stores such as Starbucks. In September 2002, Starbucks opened its first store in Latin America, in Mexico City. Currently, there are more than 500 locations in Mexico and is expected to open to 850 by 2018.
In 1999, Starbucks experimented with restaurants in the San Francisco Bay area through a chain of restaurants called Circadia. These restaurants will soon be “sidelined,” like Starbucks establishments and become Starbucks coffee shops. In October 2002, Starbucks established a coffee trading company in Lausanne, Switzerland, to manage green coffee purchases. All other coffee related activities continued to be handled from Seattle.
In April 2003, Starbucks has completed the purchase of Seattle Best Coffee and Torrefazione Italia from AFC Enterprises for $ 72 million. The case has only gained 150 Starbucks stores, but according to the Seattle Post-Intelligencer, wholesale trading was more significant. In September 2006, rival Diedrich Coffee announced that it would sell most of its company-owned retail stores at Starbucks. The sale includes the places belonging to the company of the coffee chain People based in Oregon. Starbucks converts Diedrich Coffee places and Starbucks cup people, although Portland people cup airports are excluded from the sale.
In August 2003, Starbucks opened its first store in South America in Lima, Peru. In 2007, the company opened its first store in Russia, ten years after recording a brand. In March 2008, they purchased the manufacturer of the clover brewing system. They began testing the “freshly squeezed” coffee system at several Starbucks locations in Seattle, California, New York and Boston.
In early 2008, Starbucks started a web community, My Starbucks Idea, designed to collect feedback and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that “My Starbucks seems to be so sweet and light for the moment, I do not think it’s possible without a lot of censorship.” The site works with Salesforce.com software. In May 2008, a loyalty program was introduced for registered users of the Starbucks card (formerly simply a gift card) offering benefits such as wireless Internet access, at no cost to soy milk and syrups, and Free refills, iced coffee or tea-flavored. In 2009, Starbucks began testing its mobile application for Starbucks card, a system of stored values ​​in which consumers have access to pre-paid funds for the purchase of products at Starbucks. Starbucks launched its full mobile platform on January 11, 2011.
November 14, 2012, Starbucks announced the purchase of Teavana for $ 620 million in cash and the deal was officially closed on December 31, 2012. On February 1, 2013, Starbucks opened its first store in Ho Chi Minh, Vietnam And this was followed by an announcement in late August 2013 that the retailer will open its inaugural store in Colombia. Colombia’s announcement was made at a press conference in Bogota, where the company’s CEO explained: “Starbucks has always admired and respected the Colombian coffee tradition.”
In August 2014, Starbucks opened its first store in Williamsburg, Brooklyn. This location will be one of 30 Starbucks stores that serve beer and wine. In September 2014, it was revealed that Starbucks acquired the remaining 60.5% in Starbuck Coffee Japan which does not yet have a price of 913.5 million dollars.
In August 2015, Starbucks announced that it will enter Cambodia, 16 of its market in China / Asia Pacific. The first place will open in the capital of Phnom Penh in late 2015. In February 2016, Starbucks announced that it will enter Italy, its number 24 market in Europe. The first place will open in Milan in 2017. In August, the launch company FluxPort introduced inductive charger Qi in parts of Germany.
In September 2016, Starbucks announced a first of its first series of original content called “upstanders” that aims to inspire Americans with stories of compassion, citizenship and civility. The series includes podcasts, texts and videos, and will be distributed through the Starbucks mobile application, online, and through the digital network in the company’s store.

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